About Us

A little bit about the history of Aislings

Aislings Lingerie and Clubwear was founded in 2010 by Husband and Wife team, Tracey and Simon Hook. Named after the youngest daughter Aisling pronounced Ashling, a gaelic name meaning Angel or Vision. The name set our “Vision” for the future of online lingerie retailing.

Tracey had a passion for great lingerie and found that the “usuall” places all sold the same old things which rarely changed, so, spotting a gap in the market Aislings was born! Sourcing high quality lingerie, clubwear, costumes, swimwear and clothing from the USA and Europe from many brands that are not readily available on the high street. We went about sourcing reputable suppliers who only stock the genuine items, one thing we will never do is supply the cheaper copies from China and the East.

This has resulted in a few websites over the years and a couple of high street shops which have since closed as we found the internet was the way to go, this way we can reach a much larger audience and keep the prices lower and more competitive. We have not ruled out taking on another shop in the future if one appears in the right location but at the moment the internet is the future.

Where are we now?

Since being founded in 2010 Aislings has grown to be one of the UK's leading online independent retailers with over 100k visits to our store last year.

A lot of our products come packaged in their own gift boxes, some with a bag and some with tissue paper (these are identified on the product page)  so you can be assured that whatever you choose it will make a great gift.

The distribution centers in the UK hold in excess of 5000 lines of great lingerie and clothing along with a distribution center in Poland which holds another huge range.

So, who are we?

Tracey Customer Service Manager.

Tracey left school in 2002 and started working at TK Maxx which is where she got the retail bug, since then she has worked at various high street chains mainly within the fashion sector. 

After the birth of her second child she decided that she wanted to spend more time at home, which is when Aislings Lingerie and Clubwear was formed, meaning she could spend time with the children and run a business.

Simon IT and Web Design.

Simon left school in 1989 and started working in retail and warehousing gaining some very valuable knowledge along the way. In 1998 he decided to start his own business in a completely different field and was quite successful, in 2005 he opened a Valeting business working for some very prestigious clients in Milton Keynes including Mercedes Benz, Chrysler and Vauxhall.

After Tracey decided to start the web business Simon helped in the setting up of the initial website and after a few months sold the valeting business and went full time into Aislings Lingerie and Clubwear where he is to the present day.